All-year round
The naturally twisted merino wool fibres create thousands of tiny air pockets which maintain a pleasant and warm microclimate next to the skin. In addition, the wool is very permeable, allowing the skin to breathe and consequently eliminating the risk of overheating. Well done Merino!
Draws away moisture
Thanks to their anatomy, Merino wool fibres speedily pull moisture away from the skin and allow it to evaporate. What’s interesting is that they manage to wick away sweat when it’s still steaming and before it starts to accumulate as droplets. The moisture vaporizes quickly from the wool, leaving the skin warm and dry – isn’t it great?
Flame-resistant
When lit, Merino wool smoulders for a short while, chars and the flame goes out. This makes it the safest natural fibre. In comparison, plant based fabrics contain a lot of easily flammable cellulose, while synthetic ones (for example polyester) melt, making them even more dangerous in the event of a fire.
Natural, clean, hypoallergenic
Merino sheep are bred in eco-friendly conditions and their wool is free from pollutants. Lanoline, which coats every wool fibre, further boosts the fabric’s hypoallergenic properties by repelling dirt, dust and mites. This is great news for anyone suffering from allergies or asthma!
Soft and delicate
Merino wool is not rough or irritating. Its fibres are not only as thin as a spider web but they are also very elastic and bouncy. They don’t break or cause the familiar itchy and irritating feeling produced by regular wool.
Hygienic and antibacterial
The unique structure of Merino wool fibre allows the fabric to dry quickly, maintaining an environment which is resistant to the growth of bacteria or fungi. High lanolin and creatine content increases its antibacterial properties.
Odour-resistant
The conditions which prevent the growth of bacteria and fungi make Merino wool stay clean and fresh for a long time. It doesn’t absorb outside odours, nor does it have the typical smell of wool. Genius!
Stain-resistant
The fabric doesn’t absorb moisture, attract dust or trap odours, but that’s not all. Merino wool is also stain-resistant! The lanolin which covers every fibre creates a barrier for dirt, while the creatine inside them makes it more difficult for moist stains to penetrate the fabric.
Easy care
Thanks to its anti-static and stain-resistant properties, Merino wool doesn’t require frequent washing, and – when needed – it can be easily cleaned in a washing machine. It doesn’t need to be ironed. It all saves time and energy!
Durable
A Merino wool fibre can be bent approximately 20 thousand times before it breaks. It tolerates dying better than other natural fibres and maintains its colour for longer. Merino wool will last for years, looking as good as new! Another saving!
Flexible
Merino wool... A dream of a fabric! Not only are the fibres durable but they are also exceptionally flexible. They can be stretched and bent in all directions, without any fear of damaging their structure. Even thousands of times!
Breathable
The porous and scaly surface of Merino wool fibres ensures constant air circulation. The skin is able to breathe easily which prevents the unpleasant irritation or rashes frequently caused by synthetic fibres.
Eco-friendly and ethical
Merino wool is a natural material, 100% biodegradable and safe for the environment. It is also renewable, as the fleece of Merino sheep grows back within a year of shearing. Grazing on clean and unspoilt pastures, the Merino sheep are farmed in a way that is respectful towards the environment as well as to the animals themselves.